Post by account_disabled on Dec 20, 2023 1:38:42 GMT -5
Moving is an extraordinarily intense experience that puts the nerves on edge for those who have to face it . The anxiety surrounding moving reaches particularly high levels in children, who fear being stripped of what they already know to plunge into a true journey into the unknown. A new and beautiful spot on the real estate portal Zillow pivots precisely around the changes seen from the eyes of the smallest of things, which uses a gloomy fairy tale aesthetic to capture the anxiety and apprehension that take over a girl facing the prospect of changing residence. However, what begins as an outrageous epic full of monsters for the girl ends up becoming a beatific experience in which there is ultimately nothing to fear.
If you do not see the embedded video correctly, click here The advertisement, accompanied by the ethereal chords of a composition signed by Jonny Greenwood (Radiohead), concludes by giving way to Phone Number List a sunny day and reminding the viewer that "to move is to grow up . " "We are all children during a move, we ultimately venture into an unknown world that scares us and makes us simultaneously vulnerable ," explains Jennifer Berger, client vp of creative services at Fig, the agency that signs the new Zillow campaign. , in statements to Muse . However, “moving also implies new possibilities. It is a rite of passage that we all go through and that makes us move forward," she adds.
Beyond this spot, Zillow has released a second ad, with a radically different aesthetic, where a woman has to deal with the multiple personalities that live inside her (the paranoid, the spontaneous, the negative or the lazy) and that come out I float helter-skelter while thinking about the idea of moving. If you do not see the embedded video correctly, click here "The spot portrays the dialogue that we all have with ourselves before considering moving, a dialogue that gives way to joy, anxiety and doubt ," says Berger. When shaping the new Zillow campaign “we saw the opportunity to slide into a deeply emotional terrain that had not been explored before in the universe of real estate portals ,” Berger emphasizes. “This sector usually portrays the act of buying and selling a home as something very transactional when in reality it is one of the most important and emotional decisions that people make in their entire lives.
If you do not see the embedded video correctly, click here The advertisement, accompanied by the ethereal chords of a composition signed by Jonny Greenwood (Radiohead), concludes by giving way to Phone Number List a sunny day and reminding the viewer that "to move is to grow up . " "We are all children during a move, we ultimately venture into an unknown world that scares us and makes us simultaneously vulnerable ," explains Jennifer Berger, client vp of creative services at Fig, the agency that signs the new Zillow campaign. , in statements to Muse . However, “moving also implies new possibilities. It is a rite of passage that we all go through and that makes us move forward," she adds.
Beyond this spot, Zillow has released a second ad, with a radically different aesthetic, where a woman has to deal with the multiple personalities that live inside her (the paranoid, the spontaneous, the negative or the lazy) and that come out I float helter-skelter while thinking about the idea of moving. If you do not see the embedded video correctly, click here "The spot portrays the dialogue that we all have with ourselves before considering moving, a dialogue that gives way to joy, anxiety and doubt ," says Berger. When shaping the new Zillow campaign “we saw the opportunity to slide into a deeply emotional terrain that had not been explored before in the universe of real estate portals ,” Berger emphasizes. “This sector usually portrays the act of buying and selling a home as something very transactional when in reality it is one of the most important and emotional decisions that people make in their entire lives.