Post by account_disabled on Mar 10, 2024 5:08:25 GMT -5
The year of the pandemic has led us to a more prolonged use of the Internet . Analyzing the data from Audiweb powered by Nielsen, it emerges that on average 43.5 million Italians surfed the internet every month, an increase of 4.6% compared to 2019. On the average day, use grew by 3.3%. The preferred access tool remains the smartphone, used by 38 million people, while the computer remains stable in terms of average monthly use (27.1 million), but grows by 7% if we consider daily use (+7% compared to 2019). Residual use of the tablet by 7.7 million people. This data describes the so-called Total Digital Audience, i.e. the people in Italy who access from desktop (2+ years) and mobile - smartphones and tablets - net of overlaps.
Before delving into the analysis of social media, it is important to clarify India Mobile Number Data that the reference universe is represented by users aged 18-74 (both for use on computers and mobiles). At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the impact of services used mainly on the move by this segment of the population is underestimated. The data I am sharing represents the monthly average of the online audience in 2020, compared to the monthly average of 2019. Italian social media users It seems that no one can dislodge Facebook from its dominant position. Also in 2020 it was the most used social medium in Italy, by over 36.7 million people. Considering that there are 38.8 million social media users every month, it can be said that Zuckerberg's social network has a penetration of 82% on the target being analyzed. Not far away is YouTube with 35.5 million monthly viewers and a penetration of around 80%. Instagram also remains on the podium with 28 million fans, up by approximately 9%.
LinkedIn continued to conquer new audiences, 19.5 million people use it (+9.2%), probably thanks to its strategy of copying Facebook's most popular functions. Close behind is Pinterest which, with a niche strategy and without the help of the mass media, managed to grow by 37% and reach 19.1 million people. Twitter maintains its loyal users who last year reached an average of 10.8 million (+4.4%). The real phenomenon is TikTok which recorded an increase of 333% and exceeded the average of 6.3 million audiences. It should be considered that these are underestimated data because they do not include the typical audience of the service, i.e. minors who use it from mobile devices. In my opinion today we could have exceeded 10 million.
Before delving into the analysis of social media, it is important to clarify India Mobile Number Data that the reference universe is represented by users aged 18-74 (both for use on computers and mobiles). At the moment, mobile browsing by children under 18 is not recorded, so it is likely that the impact of services used mainly on the move by this segment of the population is underestimated. The data I am sharing represents the monthly average of the online audience in 2020, compared to the monthly average of 2019. Italian social media users It seems that no one can dislodge Facebook from its dominant position. Also in 2020 it was the most used social medium in Italy, by over 36.7 million people. Considering that there are 38.8 million social media users every month, it can be said that Zuckerberg's social network has a penetration of 82% on the target being analyzed. Not far away is YouTube with 35.5 million monthly viewers and a penetration of around 80%. Instagram also remains on the podium with 28 million fans, up by approximately 9%.
LinkedIn continued to conquer new audiences, 19.5 million people use it (+9.2%), probably thanks to its strategy of copying Facebook's most popular functions. Close behind is Pinterest which, with a niche strategy and without the help of the mass media, managed to grow by 37% and reach 19.1 million people. Twitter maintains its loyal users who last year reached an average of 10.8 million (+4.4%). The real phenomenon is TikTok which recorded an increase of 333% and exceeded the average of 6.3 million audiences. It should be considered that these are underestimated data because they do not include the typical audience of the service, i.e. minors who use it from mobile devices. In my opinion today we could have exceeded 10 million.